On every office’s list today
Three are crossed off for you. Cross off the last two yourself.
Do it once.
Orelu builds software that takes the repeated work off your team. Something is entered once, and the copying, chasing, filing and reminding happen on their own.
A software company from Mumbai, building for Indian businesses one industry at a time.
The work Orelu takes over: copying, chasing, filing, reminding, retyping, searching, comparing and checking again.
What Orelu is, in plain words
Every business has work that gets done by hand, over and over. A price is copied from an email into a sheet. Someone calls to ask if a job is finished. A file is searched for in three places.
None of it is hard. All of it takes the day.
Orelu is a software company. We pick one industry, learn exactly how that work happens there, and build one product that does the repeated steps. Your people stay in charge of anything that needs judgment.
- One industry at a time
- We go deep into one kind of business before we move to the next.
- One product, many firms
- We are a SaaS company. We do not build one off software for a single company.
- A person approves what matters
- The software prepares the work. Someone on your team checks it and decides.
The same job, two ways
Six kinds of repeated work we look for in a business. Use the switch to see each one by hand, then handed over.
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Typing the same details twice
Today A price, a name or a date is copied from an email into a sheet.
With Orelu It is entered once and reused wherever it is needed.
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Chasing for updates
Today Calls and messages go out only to learn a status.
With Orelu Reminders go out on their own, and the status sits in one place.
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Searching through messages
Today A quote or a document is buried in an inbox or a chat.
With Orelu It is filed against the right client, order or task as it arrives.
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Preparing the same document again
Today A request, a quote or a checklist is rebuilt from scratch.
With Orelu It starts from a template with the known details filled in.
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Comparing options by hand
Today Quotes or figures are lined up one by one.
With Orelu They sit side by side, so the decision is quick.
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Repeating the same checks
Today Someone looks for missing papers and overdue items every week.
With Orelu What is missing or late is flagged without anyone asking.
These are the patterns we build for, drawn as simple pictures. They are not results from a customer.
How we build a product
Six steps, always in this order. We never skip the first two.
Listen
We sit with the people who do the work.
Map
We write down the real process, with its exceptions and approvals.
Test
We try the smallest version that is useful.
Build
Only after the work is understood.
Measure
Did the working day get better?
Improve
Keep what helps. Remove what does not.
We will not
- automate a decision that needs a person.
- send anything to your customer before someone approves it.
- claim a result we have not measured.
Who we build for
Indian businesses where much of the day goes into repeated office work. We build one product for a whole industry, and many firms use the same one. That is why we do not take on custom work for a single company.
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Accounting firms
For Indian CA firms. Client emails get sorted, documents land in the right client folder, reminders go out for missing papers, and GST and income tax forms are prepared for the team to check.
In development -
Your industry
If your team does the same task every day and nothing is built for it yet, tell us. When enough businesses ask for the same thing, we build it next.
Open to hear from you
Which of these does your team do every day?
Tick the ones that sound like your office.
Write the email for meThis opens a draft in your own email app. This website does not send or save anything.
Two founders, close to the work
We are Utsav and Ria. We spend our time with business owners, learning how the work really gets done before we build anything.
Based in Mumbai. We work hybrid.
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Utsav Doshi
Founder, CEO and CTO
Company direction, product, technology and delivery.
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Ria Chheda
Cofounder and CMO
Brand, marketing, growth, messaging and customer understanding.
Questions people ask us
What does Orelu do?
We build software that does the repeated steps of office work, such as copying details, sending reminders and filing documents. Each product is made for one industry.
Will the software make decisions for my business?
No. It prepares the work, and a person on your team checks and approves it. Nothing goes to your customer until someone has approved it.
Do you build custom software for one company?
No. We are a SaaS company. Each product is built for a whole industry, and many firms use the same one.
Which industries do you work in?
Our first products are in development. One is for Indian CA firms. More industries will follow, and we choose them by where we see the most repeated work.
My industry is not on your list. What should I do?
Write to us and describe the task your team repeats. When enough businesses ask for the same thing, we build it next.
Can I try a product now?
Not yet. Our first products are still being built. Write to us, and we will tell you when one is ready for your kind of business.